Akhil Bandhu Paul
Social Professional Personal

Motion graphic is in demand

04 Jan, 2017 1297

Digital is everything and so is media. To have the presence in this domain one must continually feed in there. That one might be individual ,organisation or any other entity.
Now what to feed is proportionately important to the amount of engagement desired. Engagement is a very or most frequently used terminology like many such others. Content,likes,viewership,reach,demographic,loyalty,spent time ,online reputation management are few of them.
Interestingly there is one counter word called visual. If you are equipped with good and right visuals then all the frequently used terminology can be under your control.
People have so less time these days that nobody wants to read or even listen to what others have to.In the digital media every communication is made through combined use of text ,sound and imagery or movie. Now what we get of these combination is called ‘Audio Visual’.

In recent time as we have realised ‘Audio Visual’ has become ever most important.But for the information to be pass on to the audience(target group) we use ‘Infographics’,and ‘motion graphic’.
‘Info graphic’ is textual information presented in most creative and innovative way so it creates right visual impact in the mind of audience in fraction of seconds. It can be created through variation of size in the text,motion and time of the text and graphic elements,animation and transitions of the layer of image and video in addition to the special effects and dynamic simulation. Very importantly in this whole process compositing software plays a vital role.one needs to have very well control over the software like After effects, Fusion of the few just to mention. Other 2D, 3D software are needed but but you cant manage without compositing knowledge.

Professionals who are well skilled in these will be in high demand.The current global market size is around $150billon excluding entertainment industry. It will grow rapidly and will reach half a trillion by 2020.A skilled motion graphic designer will get an 6 to 7.5 lac annual salary package in india.

So people from the field of animation ,graphic and creative can definitely try their best to enter at the right time…